History

My passion came from my mother, Graziella Fiorucci. Born in 1976, as an only child, I took my first steps on the floor of my "mamma’s" salon. My first toys was the hair on the floor in the beautiful salon atmosphere, surrounded by clients' hugs and the smell of hairspray. I felt enamoured by the hairstyle world.

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At 15 years old, I decided to move from a small Medieval town in Umbria all the way to Florence to start my career at the hair academy.

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My passion has grown, blossomed and transformed over the last 30 years. It has been a journey that has taken me to fabulous places from Milan, Rome, Madrid, the Maldives and now to Singapore. This great experience has enriched my knowledge and allowed me to bring my expertise and vision to salons in some of the most luxurious hotels around the world!